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AUSTIN, Texas - "Donations made to the Central Texas blood bank We Are Blood are expected to drop this holiday season and officials are urging people to get to a donation location to help keep up with demand.”

We Are Blood is hosting mall drives, giving away ice cream and movie passes this month in an effort to increase the number of blood donations made during a time that is historically low for the bank because people are busy with their families or are out of town.

Normally as many as 200 blood donations are made at We Are Blood's office sites and mobile locations each day. But between Christmas Day and New Year's Day, that volume drops by 30 percent."