In total, My Plates has sold more than 90,000 specialty plates across 272 unique designs over the past 12 months.
TEXAS - More than 90,000 specialty plates were sold in 2024 across Texas, and the team at My Plates have ranked the top-selling picks for the year.
More than 14,000 Texans chose the Classic Black design. It generated more than $3.7 million in sales. It debuted in 2016 and has held the top spot since then.
In second place was the Classic Black Silver, which generated more than $2.9 million this year.
The Dallas Cowboys secured the title for top sports plate and Texas A&M claimed the top-selling college plate.
There were three new categories introduced in 2024.
- Top Embossed Plate: Recognizing the best-selling raised-letter design.
- Top Crossover Plate: Highlighting a state plate that crossed over to My Plates program with a redesign
- Top New Release Plate: Celebrating the breakout rookie plate of the year.
The 2024 category winners are:
- No.1 Charity Plate: Texas DPS Troopers Foundation
- No.1 Sports Plate: Dallas Cowboys
- No.1 Embossed Plate: Black & Gold Embossed
- No.1 College Plate: Texas A&M University
- No.1 New Release: Brushed Metal Grill
- No.1 Crossover Plate: Lone Star Black Silver (State of the Arts)
- No.1 Texas Plate: Classic Black
Of the 90,000 plates sold in 2024, there were 272 designs chosen. The classic black design accounted for more than 15 percent of the sales.
"The enduring popularity of Classic Black stems from its timeless appeal, reminiscent of Texas license plates from the mid-20th century when a full black background was standard on Texas vehicles," said Steve Farrar, CEO/President of My Plates.
The company offers more than 500 specialty plate designs. They also offer an option called GR8PL8S, which gives you options for specialty plates available now.