Junior Bridgeman, former Bucks star and ‘Ebony’ owner, dies at 71

LOS ANGELES - Junior Bridgeman, a former University of Louisville basketball star and longtime Milwaukee Bucks player, has died at 71, the team announced Tuesday.

Bridgeman suffered a medical emergency during a fundraiser at the Galt House Hotel in Louisville and was transported by first responders, according to WDRB News. The hotel’s parent company later confirmed his death in a statement.

Milwaukee Mayor Craig Greenberg called Bridgeman "a kind, generous, and groundbreaking legend," recognizing his impact both on and off the court.

Bridgeman, who played 12 seasons in the NBA, was a key figure in Milwaukee’s history. After retiring, he became one of the most successful former athletes in business, running hundreds of restaurant franchises and later acquiring Ebony and Jet magazines, two of the most influential publications in Black culture.

NBA standout turned business mogul

The backstory:

Bridgeman was drafted by the Los Angeles Lakers in 1975 and was later traded to the Milwaukee Bucks as part of the deal for Kareem Abdul-Jabbar. He spent the majority of his playing career in Milwaukee before finishing with the Los Angeles Clippers.

A respected player, Bridgeman ranks seventh in field goals made, ninth in points, and third in games played for the Bucks. His No. 2 jersey was retired by the team in 1988.

Following his NBA career, Bridgeman transitioned into business, starting with fast-food franchises. He built Bridgeman Foods into an empire, operating over 450 Wendy’s and Chili’s restaurants before selling the company in 2016.

In 2020, Bridgeman purchased Ebony and Jet magazines, two iconic publications that have played a significant role in Black media and culture. His acquisition ensured the magazines' continued presence in the industry.

His business acumen earned him recognition as one of the wealthiest former athletes in the United States. In 2024, he expanded his influence in professional basketball by purchasing a 10% stake in the Milwaukee Bucks, further solidifying his legacy with the franchise.

A lasting impact on sports, business, and community

Bridgeman’s impact extended far beyond the court. He was deeply involved in civic and philanthropic efforts, serving on multiple boards, including the University of Louisville Board of Trustees.

He played a role in financing the KFC Yum! Center and was part of the group that purchased Valhalla Golf Club in 2022.

Through his work in business, media, and community development, Bridgeman’s legacy serves as an inspiration for athletes looking to build lasting careers beyond sports.

What's next:

Bridgeman’s contributions to basketball, business, and philanthropy will continue to be felt in the communities he served. His leadership in reviving Ebony and Jet ensures his mark on Black media remains strong, and his stake in the Bucks cements his place in NBA history.

As tributes pour in from the sports and business worlds, Bridgeman’s life stands as a testament to the possibilities for athletes after their playing careers, leaving behind a legacy of excellence and leadership.