Lululemon removes new clothing item after social media users sound off
Lululemon has paused the sales of its "Breezethrough" leggings following reviews from customers who spoke out about the clothing product on various social media websites. (Michael M. Santiago/Getty Images)
Lululemon's "Breezethrough" leggings were pulled from shelves after customers of the athletic apparel company shared negative reviews on social media.
Released in early July, the leggings featured a deep V-shaped band on the front of the garment with no front seam.
On the back, there is a deep seam with a Y-shaped band on the pants.
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The company has made the decision to pause sales of the leggings, a Lululemon spokesperson told FOX Business in a statement via email.
"As a test and learn organization, we also take guest feedback seriously and we believe there is an opportunity to incorporate what they’ve shared into future designs," said the spokesperson of Lululemon, which is headquartered in Vancouver.
Shoppers took to social media to share their thoughts on the new item.
"I just wish they didn't look like an underwear line," one Reddit user said.
"I’m not a fan of the "long butt" look as I think it makes your butt look flatter," the user added.
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"I just wish they didn’t look like an underwear line," one Reddit user wrote about the "Breezethrough" leggings. (Photo by Gary Hershorn/Getty Images)
One Instagram user, who commented on a Reel about the leggings, said, "the curved glute seam is really nice but unfortunately they are very sheer."
"I wouldn’t recommend these even though I love all my other Lululemon pieces," she added.
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As for TikTok presence, "Lululemon Breezethrough" has more than 46 million posts related to the product.
"They don’t contour your body enough," said one woman on Tiktok. (Simon Dawson/Bloomberg via Getty Images)
"They don’t contour your body enough," one woman said.
Another said, "unfortunately I will be returning. The average woman is not going to feel comfortable in this legging," adding that the top seam had dug into her stomach.
"I would rate it a 6 out of 10," another woman said.
Many customers compared the new style to Lululemon's popular "Align Pants."
That product is made with "Nulu" fabric and sweat-wicking yarns to give the bottoms a "buttery-soft feel," according to the Lululemon website's product description.
"Typically in an align I am a size two or four, but these are definitely tighter," a TikTok user said in a video she posted, which focused on the "Breezethrough" leggings.
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Lululemon removed a new legging style from its shelves after shoppers took to social media to share reviews of the product. A spokesperson said the company plans to make adjustments. (Zhang Peng/LightRocket via Getty Images)